Contact Detail

Telephone: 8590-2615

Email: pengchao@cityu.edu.mo

·         Academic Qualifications

PHD, Peking University

MA, Nankai University

BA, Henan Normal University

·         Teaching Areas

Commercial Law, Marketing Management, Business Management, Organizational Behaviour, Retail Management, International Human Resource Management

·         Work Experience

2014/08-present: Assistant Professor, Faculty of Business, City University of Macau

2011/06-2014/08: Consultant, Faculty of Education and Graduate School, University of Macau

2010/02-2011/03: Visiting Professor, Guanghua School of Management, Peking University

1998/08-2010/02: Researcher, Development Research Center of the State Council P.R.C.

1983/08-1995/09: Teaching Assistant, Lecturer and Associate Professor, Henan Normal University

·         Research Area

Macao and "The Belt And Road Initiative" Study, Marketing Management, Business Management, Cross-cultural Studies

·         Publications

·         Printing

·         （2016）。基於計量經濟分析的顧客忠誠度之研究——國有商業銀行為例。知識產權出版社。

·         （2013）。澳門弱勢家庭調查研究。澳門經濟學會。澳門基金會項目。

·         （2012） 港珠澳大橋對澳門經濟的影響．澳門：澳門經濟學會。澳門基金會項目。

·      Conference Paper：

·         （2015，5月）。澳門：凸顯地緣優勢，打造“一帶一路”節點城市。“兩岸四地‘一帶一路’條件下的國際商法學術研討會”。澳門：澳門城市大學。